Thursday, March 12, 2008
Bob Larson's
TENNIS CELEBS
© Copyright 2009. No duplication is permitted without permission from Bob Larson Tennis
IN THIS WEEK'S ISSUE...
News
Tennis Shorts
WTA Scheduled To Play
Covers
Sightings
Appearing Soon
Money Mountain
He Said... She Said
Happy Birthday
NEWS
Ivanovic Endorses Rolex

Ana Ivanovic is the latest tennis star to sign up to an advertising campaign with Rolex, joining long-time Rolex-wearer Roger Federer. The photo shoot for the campaign took place in Frankfurt last September, and Ivanovic is also shown along with Federer in a video presentation. With Ana having such a busy schedule, finding time for the shoot wasn’t easy.
"It was fun," she said. "The photographer was very professional and I think we created some interesting pictures. I took a flight to Tokyo for a tournament straight after the shoot, so I am grateful to Rolex for being flexible and traveling to Frankfurt to meet me."
The print ads include dramatic images of Ivanovic, the tagline 'Rolex. A Crown For Every Achievement.' and the text 'Turned pro at 15. World class at 16. Ranked No.4 at 19. At 20, No.1. Beautiful. And on the court, undeniable.' The ads were also used in The Age newspaper in Australia and in the Fed Cup tie between Serbia and Japan in February. Other ads from the Swiss watchmaker that include the Serb, such as TV commercials, have also been airing this year.
Ivanovic is now feeling the benefit of linking up with Coach Craig Kardon last month, and is optimistic she can improve on her modest start to the season which has included nothing better than two quarter-finals, in Brisbane and Dubai.
"I am really enjoying working with Craig," Ivanovic told Reuters at Indian Wells, where she is defending champion. "We both have the same view about my game, just being more aggressive and more consistent. Just having a couple of weeks with him gave me so much more confidence, being more clear about my game and also having the security. For the past six to eight months, I was deciding myself about practices, what I should do and exercises. Finally I have a coach I trust who can do that so I don't have to think about it and I can really focus on my game. It's been a great step forward for me."
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Is Clijsters Planning a Comeback?

Observers are speculating whether former world No. 1 Kim Clijsters is preparing for a comeback, as she readies herself for the Raising the Roof event to be held at the All England Club in May. The eagerly anticipated series of exhibition matches are being staged to test Wimbledon’s new Centre Court roof, and Clijsters will play with Tim Henman, Andre Agassi and Steffi Graf.
It would be expected that Clijsters, who married American basketball player Brian Lynch in 2007 and then gave birth to daughter Jada a little over a year ago, would practice a little to prepare for the occasion. But she has been doing much more than that, raising speculation about whether a return to the Tour could be on the cards. C
Apparently she has been practicing for six hours a day, four times a week, with a coach and trainer in attendance. Sounds like a serious commitment.
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WTA Tour Moves Ahead With its Campaign to Promote Tennis and Players

The Sony Ericsson WTA Tour has wrapped production of the second stage print advertising campaign to promote tennis and to increase awareness of many players playing on the women’s tour.
The campaign portrays the Tour’s players as modern-day superheroes both on and off the court and is designed to promote the Tour’s current and next generation of stars in their year-long race to the season-ending Sony Ericsson Championships in Doha. This year’s print shoot took place prior to the start of the BNP Paribas Open in Indian Wells and featured top players such as Ana Ivanovic and Jelena Jankovic; future stars such as Caroline Wozniacki, Alize Cornet, Anna Chakvetadze, Sania Mirza, Aleksandra Wozniak, Sorana Cirstea, Anne Keothavong, Peng Shuai, Sam Stosur, and Sabine Lisicki; and top doubles teams Rennae Stubbs/Sam Stosur, Anabel Medina Garrigues/Virginia Ruano Pascual and Yan Zi/Zheng Jie.
As the campaign enters its second year, we are excited that we’ve hit upon a creative concept that goes to the core of what makes our sport and athletes both unique and attractive to consumers and sponsors alike.”
The marketing campaign consists of television, print, and digital advertisements, along with user-generated, community and viral elements. In its first phase, the campaign has run extensively across all forms of media, including broadcast media outlets, print publications and various tennis and general sports publications; and online at select sports, tennis and lifestyle sites.
For the period 2008-2010, the Sony Ericsson WTA Tour expects a total investment of $15 million in the campaign in the single largest commitment to promote women’s tennis and Sony Ericsson WTA Tour players. The campaign’s third phase will be unveiled in the summer of 2009 and will be featured in more than 75 countries through the end of the season. The campaign is called “Looking for a Hero?”
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Jankovic Awarded for Her Athleticism and Her Smile

Jelena Jankovic is known for her happy disposition, and she is the most open of players when talking to the media. She is also often ready to smile even if a point goes against her in the heat of battle.
Now she has been rewarded, with Orbit gum appointing her as its ‘Smile’ ambassador for Serbia. The world No. 3 will star in a television commercial that will air on TV stations in Serbia, and she will also be aiding Orbit in its campaign aimed at gathering the biggest number of smile photos ever collected in the world. The company plans to help Serbia enter the Guinness Book of World Records with the largest smile collage. The record is currently held by Birmingham, England, with a collage of 112,893 total photos. The competition is open from March 1 till May 31, and once the record is broken Serbia's smile collage will be presented on a public exhibition in Belgrade.
In addition, Jankovic was honored with the Best European 2008 Award for the field of sports, awarded by the non-governmental organization The First European House, based in Belgrade.
She was in fine company at the ceremony, held at Belgrade City Hall, as it also saw an award presented to Serbian Minister for Foreign Affairs Vuk Jeremic for the field of politics, among others. Serbian Prime Minister Mirko Cvetkovic attended the ceremony, along with other distinguished representatives of the diplomatic corps and church dignitaries and more.
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How Much More Time Will Agassi Spend on the Competitive Court?

Andre Agassi’s profile has hardly dimmed despite being retired for more than two and a half years but now seems to have put himself back in the tennis marketplace and is top of the list of priorities for the ATP Tour of Champions.
Agassi, who turns 39 next month, is set to play alongside his wife Steffi Graf, Kim Clijsters and Tim Henman on Wimbledon’s Center Court on the day the new retractable roof is unveiled on Sunday, May 19. And he is also committed to playing a first event on Jim Courier’s Outback Champions Series event at Surprise, Arizona in October.
World Team Tennis announced last month he would play in two matches for the Philadelphia Freedoms in July.
But after tempting Pete Sampras to make a London playing comeback at the Royal Albert Hall at last December’s BlackRock Masters, the organizers see Agassi’s participation as crucial in their bid to lure a new title sponsor.
Representatives from IMG who run the Royal Albert Hall event have already made initial overtures to Agassi and a more concerted charm offensive is certain to be staged when he arrives in London for the special day at Wimbledon. “He is very much top of our wish list and it would be wonderful to see him in the middle of a star studded field of former great champions,” said a spokesman for the London event.
Courier has clearly worked overtime to lure his contemporary at the Nick Bollettieri Tennis Academy back to the competitive court. Agassi is the first announced member of what will be an eight-player field competing for US$150,000 in prize money at the Oct. 8-11 tournament at the Surprise Tennis and Racquet Complex.
To be eligible for the Outback Champions Series, players must have reached at least one final at a Grand Slam tournament, been ranked in the top five or played singles on a Davis Cup title-winning team.
Agassi meets all three criteria, including having logged 101 weeks with the ATP's No. 1 ranking and having helped the United States claim three Davis Cup championships.
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Gilbert to Make Appearances at Bollettieri Academy as “Celebrity Coach”

Two of tennis’ most high profile coaches who both played their part in making Andre Agassi not only the most recognizable but also respected player of his generation are uniting under the same banner as Brad Gilbert is set to joins Nick Bollettieri’s staff at IMG’s world famous tennis academy in Bradenton, Florida.
Gilbert has been out of coaching since ending his deal with Britain’s Lawn Tennis Association last fall since then has concentrated on his work as a television tennis analyst with ESPN. But the circle is now about to turn full circle for the man who has worked with the likes of Andre Agassi, Andy Roddick and Andy Murray who was once a student at the Nick Bollettieri Tennis Academy himself and more recently enrolled his son Zach at the racket school of learning.
“I am really looking forward to the opportunity to go down to the Academy and start spending time with Nick and his staff,” said Gilbert. “Nick has been an innovator in the industry for the last 30 years and has many more great years ahead of him. It is truly an honor to get a chance to work with him.”
Gilbert will make his first fortnight-long appearance in April and despite previously working with some of the sport’s very top professionals, the plan is for him to work with all students at the academy. “Brad brings a lifetime of tennis knowledge and will make an incredible impart on all of our tennis students,” insisted Bollettieri. “His ability to coach is second to none and when you combine that with his incredible energy, you have the complete package.
“We want to give more to every student, no matter what their level of play. What Brad brings is a formula of how to fight, how to dig in and make the maximum of what you’ve got. He’s going to bring ‘how to win’ and ‘how to get into people’s minds.’ He’ll show the students how to play with what they have got.
“I assure you Brad has always been a favorite of mine because of how he knew how to fight and win.”
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Good Looking Maria Likes Fashion and Modeling

Check around the press rooms of the world, and the name of a Russian blonde often comes up when people are asked to name the best looking woman on the WTA Tour. No, not that Maria, but another. One of Sharapova’s best friends, Kirilenko.
Like the former world No. 1 she has a great interest in fashion, always looks stylish off the court, and she has caught the eye on-court too with her trend-setting Adidas clothing line designed by Stella McCartney, daughter of ex-Beatle Paul. Kirilenko was thrilled when she was chosen by McCartney and Adidas to wear the outfits.
"It was wonderful because I love fashion," Kirilenko told Britain’s Sunday Times. "Stella’s designs changed everything in women’s tennis wear. Other manufacturers had to take note and styles started to be more elegant. I met Stella and she asked for my input on colors and styles."
That attention might have led to her then being chosen to model for Sports Illustrated’s famous swimsuit addition, in which she appears with Daniela Hantuchova and Tatiana Golovin. She enjoyed the shoot - eventually.
"For a day or so I felt a little bit uncomfortable. I’ve done lots of clothes modeling before but not while just wearing a little bikini. It was a beautiful setting in the Dominican Republic and the photographer and his staff were so professional. I enjoy doing photo shoots and think I’m good at it. I’m very happy with the way the pictures turned out. I think they look very nice."
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Former Player Now Leading Romanian Tennis

Former player Ruxandra Dragomir Ille has been elected as the new president of the Romanian Tennis Federation. The 38-year old rose to a career-high 15 in singles and 21 in doubles in 1997, and won four singles and five doubles titles.
But she suffered a severe ankle injury in mid-2001 that kept her off the tour for nearly two years and all but ended her career. That injury came just months after she married Florent Ilie. Her last events were the German Open in Berlin in May 2005 when, by now ranked 485, she was beaten in the first qualifying round of the singles, and Roland Garros, where she lost in the first round in doubles.
A little-known fact about Dragomir is that she nearly died while competing at the Pattaya tournament in 1993. She lost a three-set match to Australian Michelle Jaggard-Lai and then collapsed with heat exhaustion when she came off court. She was treated on-site by WTA staffer Kathy Martin who immersed her in ice, but her survival was in the balance for about 10 minutes. Her condition was brought about by the fact that she had arrived in the tropics from a chilly Europe, and had not eaten properly before her match.
Interestingly, the match was played at night rather than the heat of the day, but the higher humidity at night is what contributed to the problem. While most players might be expected to avoid in the future an event holding such traumatic memories, Dragomir instead returned three years later and won the title over Tamarine Tanasugarn.
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K-Swiss Organizes Event for Indian Wells’ Area Charity

K-Swiss, the international apparel company, sponsored the 5th Annual Desert Smash at the La Quinta Resort to benefit the Variety Club-Children’s Charity of the Coachella Valley and the Bryan Brothers Foundation.
Mardy Fish, Tommy Haas, Vera Zvonareva and Alona Bondarenko, all endorsers of K-Swiss apparel played exhibition matches to the delight of 2,500 local tennis fans.
Added attractions included a doubles match between Cara Black and Leizel Huber, two of the greatest doubles players of all time vs. Alona and Kateryna Bondarenko.
Bob and Mike Bryan vs. Marat Safin and Novak Djokovic played a semi serious, fully entertaining doubles match with the players miked and entertaining the crowd. Who won? Who cared? It was for charity and it was fun.

In the evening, a fancy cocktail/dinner party was held at the La Quinta Resort followed by a concert by recording artist Gavin Rossdale, who happens to be a pretty good tennis player and big fan.
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TENNIS SHORTS
After Official Dinner, US Davis Cuppers Have Home-Style Food

The London Times reported that the victorious U.S. Davis Cup squad of Andy Roddick, James Blake, the Bryan twins and captain Patrick McEnroe made a surprise stop at a Waffle House while cruising through Birmingham, Alabama after their win over Switzerland.
Heading back to their hotel after attending an official dinner Roddick spotted a Waffle House and decided he was still hungry, so they dropped in. And found more than they expected - a singing waitress!
"She had no idea who we were," McEnroe said of the waitress, who according to her name tag was called The Old Goat. "She kept asking - what are you guys doing here, where you from?" Then she broke into a rap number, which was videotaped by the team. "The boys are thinking of throwing it on You Tube," McEnroe said. "It was so entertaining. She's going to be a star."
For non-Americans, Waffle House is a nation-wide chain of diner-style restaurants which, as well as being liked by Roddick, was a favorite of Pete Sampras. A Waffle House is located a block from Saddlebrook Resort where James Blake and others have homes where they train.
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IMG to Suspend Publishing Tennis Week Magazine

IMG announced that it will cease publishing Tennis Week Magazine through the balance of this year. The company plans to leverage its strong brand heritage through specialty print products at events and at retail, and is currently examining such opportunities.
Emphasis will be placed on its website.
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PTR Makes Major Personnel Changes

At its recent board meeting, the PTR named Jean Mills, the first executive director of the organization, to be president of the board of directors. It also named Scott Tharp to be president of the PTR Foundation
Dennis Van der Meer, founder and now past-president of the PTR, assures everyone that he has no plans to retire from either PTR or Van Der Meer Tennis. “I love my job!
However, I have been cutting back over the past few years; taking a bit more time off from my usual seven day work week. I will continue to serve as Chairman and President Emeritus on the board of directors, and will remain on the board of the Foundation. I am confident that we will continue to grow and influence the tennis world.”
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WTA SCHEDULED TO PLAY
Upcoming schedules as of March 9, 2009
1. Serena Williams - Miami, Marbella, Charleston
2. Dinara Safina - Miami
3. Jelena Jankovic - Miami, Marbella
4. Elena Dementieva - Miami
5. Venus Williams - Miami, Charleston
6. Vera Zvonareva - Miami, Charleston
7. Ana Ivanovic - Miami
8. Svetlana Kuznetsova - Miami
9. Nadia Petrova - Ponte Vedra Beach, Charleston
10. Agnieszka Radwanska - Miami
11. Victoria Azarenka - Miami, Charleston
12. Marion Bartoli - Miami, Charleston
13. Caroline Wozniacki - Miami, Ponte Vedra Beach, Charleston
14. Alize Cornet - Miami, Barcelona
15. Flavia Pennetta - Miami
16. Dominika Cibulkova - Miami, Charleston
17. Zheng Jie - Miami
18. Patty Schnyder - Miami, Ponte Vedra Beach, Charleston
19. Anabel Medina Garrigues - Miami, Marbella, Barcelona
20. Amelie Mauresmo - Miami, Marbella
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COVERS

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A Reminder to Our Readers

We wish to remind our readers that our all-day tennis newswire is available to all tennis fans.
Just go to www.tennisnews.com anytime throughout the day for the latest tennis news. We surf the internet all day and post links to stories in newspapers and electronic media around the world. “We surf the net so you don’t have to."
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SIGHTINGS
Send your player sightings to: cort@tennisnews.com
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APPEARING SOON
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MONEY MOUNTAIN
2009 Prize Money Earnings
MEN (March 2)
1 Nadal, Rafael
$1,570,335
2 Federer, Roger
724,800
3 Roddick, Andy
668,473
4 Murray, Andy
646,937
5 Djokovic, Novak
565,654
6 Tsonga, Jo-Wilfried
390,704
7 Almagro, Nicolas
382,457
8 Stepanek, Radek
352,433
9 Robredo, Tommy
330,405
10 Monfils, Gael
318,887
WOMEN (March 9)
1
Williams, Serena
$1,666,697
2
Safina, Dinara
749,578
3
Williams, Venus
562,822
4
Dementieva, Elena
483,008
5
Zvonareva, Vera
338,413
6
Razzano, Virginie
233,504
7
Bartoli, Marion
205,642
8
Kuznetsova, Svetlana
155,284
9
Hantuchova, Daniela
153,432
10
Mauresmo, Amelie
152,227
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HE SAID... SHE SAID...
“I am really looking forward to the opportunity to go down to the Academy and start spending time with Nick and his staff. Nick has been an innovator in the industry for the last 30 years and has many more great years ahead of him. It is truly an honor to get a chance to work with him.” - Brad Gilbert on the announcement that he will join the Nick Bollettieri at the IMG Academy as a Celebrity Coach.
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HAPPY BIRTHDAY
March

Thomas Enqvist
13
1974
Eliot Teltscher
15
1959
Ivan Ljubicic
19
1979
Paul Annacone
20
1963
Ilana Kloss
22
1956
Jonas Bjorkman
23
1972
Mario Ancic
30
1984
Samantha Stosur
30
1984
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Bob Larson - Publisher
Cort Larson - Editor
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